How Google Adwords Auctions Work

Posted on 06. Apr, 2009 by Nikhil Sheth in Google, Knowledge

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Google chief economist Hal Varian does the best job ever explaining the Google Adwords Auctions, AdRank, Quality Score and more.

He explains how quality score is affected by:

He explains Adrank (Adrank = Max Bid * Quality Score) and what people pay for ads.

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