Rambling Thoughts

Came across AdultDost.com today and it was a really refreshing change from the usual ‘Viral Marketing’ attempts which we’ve got used to.

AdultDost.com is a part of a viral marketing campaign launched by Tata Sky, a direct-to-home service provider, to promote its value-added service called Actve Darshan, which enables live ‘darshan’ from various temples such as Shirdi Sai Baba, SiddhiVinayak, ISKCON and Kashi Vishwanath.

Whenever the user clicks to search for a partner or tries to check the profile of any of the existing users, a new webpage opens to show a young boy and a callout popup saying, “Yeh paap hai”. It then proceeds to deliver the brand message: “Ghar pe Tata Sky lao, achhe sanskaar pao”.

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