AdultDost.com is a part of a viral marketing campaign launched by Tata Sky, a direct-to-home service provider, to promote its value-added service called Actve Darshan, which enables live ‘darshan’ from various temples such as Shirdi Sai Baba, SiddhiVinayak, ISKCON and Kashi Vishwanath.

Whenever the user clicks to search for a partner or tries to check the profile of any of the existing users, a new webpage opens to show a young boy and a callout popup saying, “Yeh paap hai”. It then proceeds to deliver the brand message: “Ghar pe Tata Sky lao, achhe sanskaar pao”.

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1) 3G launch in India

2) Microsoft’s Yahoo chase

3) Infy loses Axon

4) HCL beats Infy to bag Axon

5) Satyam saga

6) Wipro buys Citi unit

7) TCS buys Citi BPO

8 ) Bill Gates dethroned

9) Purse tightening begins at Google

10) HP-EDS merger

–> Full article

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“There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult.”

“Any fool can write code that a computer can understand. Good programmers write code that humans can understand.”

“Measuring programming progress by lines of code is like measuring aircraft building progress by weight.”

“Debugging is twice as hard as writing the code in the first place. Therefore, if you write the code as cleverly as possible, you are, by definition, not smart enough to debug it.”

“The best thing about a boolean is even if you are wrong, you are only off by a bit.”

“Optimism is an occupational hazard of programming; feedback is the treatment.”

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How to work better..

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Some facts about Google Searches of 2008 in India

• YouTube becomes the fastest rising search term in 2008.
• Orkut and Gmail remain the most popular networking and communication properties for Indian users.
• Katrina Kaif is the most searched Bollywood celebrity during 2008.
• Goa is listed as the number one search query for India’s top ten most popular holiday destination searches.
• Tennis star Sania Mirza tops the list showing that cricket is not our only passion!
• 3 Gandhis on this list, showing that ‘Gandhigiri’ rules Indian minds.

“Google analyzed various aspects of the search queries to understand what was on the minds of Internet users in India. We retrieved the most frequently-searched terms for the period across many categories like Bollywood Celebrities, Holiday destinations etc. In addition we also looked at the top 10 fastest rising search words in India. This was done by reviewing several thousands of 2008’s most popular searches and ranking them based on how much their popularity increased compared to 2007. Taken together, we believe that all these lists define the true Zeitgeist or the “spirit of the times.” Vinay Goel said .

Fastest Rising Searches of 2008 in India

1. YouTube
2. Orkut
3. Katrina Kaif
4. Cricket
5. IRCTC
6. Facebook
7. Genelia D’souza
8. Beijing 2008 Olympic games
9. Sixth pay commission
10. IPL

Most Popular Searches of 2008 in India

1. Orkut
2. Gmail
3. Yahoo
4. Google
5. YouTube
6. Yahoomail
7. Indian Railways
8. Rediff
9. Cricket
10. Katrina Kaif

Top searches on Mobile

1. Orkut
2. Yahoo
3. Waptrick
4. Gmail
5. Games
6. Katrina Kaif
7. Rediffmail
8. Yahoomail
9. Namitha
10. Google

Top Bollywood Celebrities

1. Katrina Kaif
2. Aishwarya Rai
3. Salman Khan
4. Hrithik Roshan
5. Kareena Kapoor
6. Shahid Kapur
7. Deepika Padukone
8. Shahrukh Khan
9. Mallika Sherawat
10. Genelia D’souza

Top holiday destinations

1. Goa
2. Kerala
3. Kashmir
4. Dubai
5. Singapore
6. Australia
7. London
8. Shimla
9. Switzerland
10. Manali

Top ‘how to’ searches

1. How to reduce weight
2. How to kiss
3. How to earn money
4. How to get pregnant
5. How to learn English
6. How to gain weight
7. How to play guitar
8. How to create a website
9. How to impress a girl
10. How to tie a tie

Most Popular Sports stars

1. Sania Mirza
2. Sachin Tendulkar
3. Cristiano Ronaldo
4. John Cena
5. Dhoni
6. David Beckham
7. Brett Lee
8. Khali
9. Kaka
10. Roger Federer

Most Popular Politicians

1. Mahatma Gandhi
2. Raj Thackeray
3. Sarah Palin
4. Sonia Gandhi
5. Barack Obama
6. Indira Gandhi
7. Rahul Gandhi
8. Abdul Kalam
9. Manmohan Singh
10. Mayawati

Most Popular Movies

1. Jodha Akbar
2. Dasavatharam
3. Singh Is King
4. Jaane Tu Ya Jaane Na
5. Jannat
6. Tashan
7. Ganesha
8. Fashion
9. Rock On
10. Race

Most Popular “days”

1. Independence Day
2. Valentine’s Day
3. Friendship Day
4. Teacher’s Day
5. Earth Day
6. Republic Day
7. Mothers Day
8. Women’s Day
9. Father’s Day
10. World Environment Day

Most Popular Government websites

1. Indianrail.gov.in
2. Cbseresults.nic.in
3. Incometaxindia.gov.in
4. Mca.gov.in
5. Incometaxindiaefiling.gov.in
6. Passport.nic.in
7. Tn.gov.in
8. Cbse.nic.in
9. Sebi.gov.in
10. Indiapost.gov.in

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SiteScan is a Google Analytics Diagnostic tool designed to provide you with a complete audit of your Google Analytics setup. SiteScan is a free way to ensure that your Google Analytics is configured properly on your website.

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1. Web Analytics Solution Profiler/Debugger (WASP)

Provides detailed information about the data being collected trough Query String and Cookies by web analytics solutions. Covers 125 tools, including Google Analytics, Omniture SiteCatalyst, Coremetrics, WebTrends, ad networks and several others.

2.Data Analytics Firefox Addson

DataAnalytics is a Firefox extension that enables importation, manipulation, analysis and graphing of data. Often websites lock their information in static tables.

3. TrackMe Analytics on user habits.

TrackMe delivers Personal Analytics on user habits and can provide teachers with a tool to use in assessment which can encourage learners to engage in inquiry in a domain, whilst documenting and developing their habits.

4.Greasemonkey

Grease monkey allows you to customize the way a webpage displays using small bits of JavaScript. Here’s a list of scripts which’ll help web analysts, before that make sure u have latest version of grease monkey addons.

5. Checks to see if Google Analytics is installed on any given page

This extension checks the current page you are on to see if Google Analytics is installed. It’ll automatically detect and report back to your browsers status bar.

6. Counterpixel - Display the counting/measurement pixel of a website.

The tool tries to find counting/measurement pixel of tracking software from different services and companies.

7. Fire Analytics - allows you to view Google Analytics reports in Firefox.

Open Tools > Fire Analytics menu, specify your email & password on Preferences tab (alternatively you can just log into your account using browser), choose Report type and click “Show report” button.

8. Better Google Analytics - Enhances Google Analytics with a compilation of user scripts.

9. Ghostery - Firefox Plugin

Ghostery lets you see the invisible web on every page on the web. Invisible web objects include web bugs that track your behavior as well as analytic trackers used by the sites you visit to understand their own audience.

10. Alexa Sparky

Sparky is a free Firefox browser plugin built by Alexa, that accompanies you as you surf, providing useful information about the sites you visit without interrupting your Web browsing.

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1. Vista Start Menu (Start Menu Alternative)

As confusing as the name is, Vista Start Menu not only gets you a Vista-like Start Menu in Windows XP, but also enhances and improves the Start Menu Interface in Windows Vista.

It adds the ability to tab items, quick access to shutdown options, zoom capabilities and simple shortcuts to search on both the local PC and Google.

Other Alternatives:

* JetStart
* Open Menu+

2. Replace Windows Taskbar with RocketDock

Rocketdock is a Windows taskbar replacement with a Mac-like feel. It’s essentially a combination of the quick launch toolbar, the taskbar and desktop widgets, all rolled into one. It looks incredibly futuristic, it has a very smooth feel, and it doesn’t eat up a lot of resources.

Other Alternatives:

* Moby Dock
* Object Dock

3. ExploreXP - Windows Explorer Replacement

ExplorerXP is a free file manager replacement for Windows Explorer. We’ve previously written about Windows Explorer alternatives in the past, but I have found ExplorerXP to be a much more stripped down version of some of its competitors, while still giving you everything you need at the same time.

It has built in tab ability, folder sizes, quick access to My Computer, Recycle Bin, My Docs, Desktop, multi rename tool, all running on just 410KB of size.

If you are looking to upgrade Windows Explorer with many must-have add-ons, while continuing to use many of its built-in capability, this is the freeware to get.

Other Alternatives:

* Explorer2 Lite
* Q-Dir
* XPlorer
* FreeCommander
* A43
* UltraExplorer

4. Process Explorer - Task Manager Alternative

Process Explorer from Sysinternals is a great Windows task manager alternative to get an in-depth look at all of the running processes on your computer, including where individual executables are located, search capabilities for individual DLLs, plus a much more detailed look at system resources, and where they are being allocated.

Other Alternatives:

* What’s Running
* Task Manager Extension 2.1
* MKN TaskExplorer

5. Notepad++ : Wordpad / Notepad Replacement

Notepad++ is a much more comprehensive, in-depth textpad editor, with built-in tab ability for multiple documents, drag and drop support, color print capability, zooming, auto completion, bookmarking, and even macros. It’s not your typical plain ole’ Windows notepad or wordpad. It’s built for code writers and programmers, but used and available to all. Overall, it’s a great Notepad replacement for Windows.

Other Alternatives:

* Notepad2
* Programmer’s Notepad
* PSPad
* MetaPad
* DocPad
* TED Notepad
* AkelPad

6. Defraggler - Faster Replacement for Windows Defragmenter

Windows, for as far back as I can remember, has always had some type of defrag utility. The problem is that it’s never been that good. Fortunately with time, comes faster computers, smarter programmers and a much better interface. Defraggler appears to have all of this rolled into one. It is incredibly easy to use and understand. It has an incredibly nice interface and most important, it’s incredibly fast.

Other Alternatives:

* Auslogics
* Contig
* PageDefrag
* Five Programs To Defragment Your PC.

7. LogMeIn Free - Windows Remote Desktop Alternative

The LogMeIn Free version lacks printing and file transfers, but if you are simply trying to access your home or work computer without ever having to touch a firewall, LogMeIn is the best way to go. From all indications, it sounds like it’s the best free alternative to ‘GoToMyPC’ as well.

Other Alternatives:

* UltraVNC
* TightVNC
* CrossLoop

8. Replace Paint with Gimp

Gimp is quickly becoming a strong competitor to Adobe’s Photoshop. It comes bundled with a very similar interface, it has many of the same features as Adobe’s massive product, and it has plenty of tutorials via YouTube or blogs, to go along with it.

Other Alternatives:
* Paint.NET
* PhotoFiltre

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1. Statbrain - Using several sources, Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. Statbrain does not have access to log files or any hit-counter information. Use this as a rough relative benchmark of your traffic to theirs. First run your website and compare the results given by StatBrain to your actual results to get a sense of its accuracy in your category. Figure out what the multiplier is and then try it on a competitor.

2. AideRSS - Find out which of your competitors’ blog posts and topics are engaging people. This should provide you with a list of topics you should be covering. Engagement doesn’t necessarily mean your competitor’s opinion is right or even agreed with — but it does mean the engaged people are interested in the topic and therefore why not your opinion on the topic.

3. FeedCompare - If you use Feedburner to track your rss subscribers you can compare the size of your feed to others. Just like in #1 above, figure out your own multiplier and then compare it to the competition.

4. Xinu Returns - Xinu Runs a report from multiple sites to tell you how well a site is doing in popular search engines, social bookmarking sites and other technical details. How well are you stacking up against your 5 biggest competitors?

5. Google Trends For Websites - Enter up to five topics and see how often those topics been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. You can learn more on how to use this from our friend, Avinash Kaushik.

6. Google Insights for Search - With Google Insights for Search, you can compare search volume patterns across specific regions, categories, and time frames. Again, Avinash explains how to use this well.

7. Microsoft’s Keyword Forecast tool - This tool forecasts the impression count and predicts demographic distributions of keywords.

8. Microsoft’s Search Funnels - Customers often perform searches by typing related keywords in specific sequences. This tool helps in visualizing and analyzing the customers’ search sequences.

9. WayBackMachine - Go back in web history to see how your competitors’ site has changed through the years. Look for the things that have stayed consistent, because those might have been the most successful. In the same vein, what have you changed on your own site during that time? It’s easy to lose track, particularly of your own work, and to think of your current site as “how it’s always been”.

10. Web Page Speed Analyzer - Compare the download speed of your pages with those of your competitors to see which are loading quicker. Quicker loading pages tend to have an advantage at converting visitors. This analyzer provides a detail analysis of the page elements. For a rough comparison of two pages side by side try WebSlug. And, WebWait is great when you want to get accurate speed results from the visitors perspective because WebWait pulls down the entire website into your browser, so it takes into account Ajax/Javascript processing and image loading which other tools ignore.

11. Web Page Readability - By comparing the readability score of web pages you can optimize your writing and make sure that you aren’t creating overly complex sentences and paragraphs for your audience.

12. Attention Meter - Attentionmeter gives you a quick snapshot comparing any websites you want (traffic) using Alexa, Compete, and Quancast.

13. Websitegrader - Website Grader is a free tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective. Also worth checking out Twittergrader to check on your competitors’ twitter accounts.

14. Google Alerts - set up searches for your competitors, key employees, and keywords to monitor their activity.

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